People with Disabilities as ICT Consumers: Taking Market Research Seriously
June 13, 1:30pm
Anecdotes indicate that only a small minority of people with disabilities are actually using the ICT accessibility solutions that are available to them; the demand problem is more serious than the supply problem. A new public-private partnership on quantitative market research is exploring how people with disabilities inform themselves, decide, and act in the ICT market; and what can be done to improve practical results, through commercial and public policy initiatives.
Session Chair: Neil Milliken, Head of Accessibility and Digital Inclusion, Atos
Kevin Carey, Chair, Royal National Institute of Blind People (RNIB)
Larry Goldberg, Senior Director, Accessible Media, Yahoo
Jim Tobias, President, Inclusive Technologies